About Ground

<aside> 💡 Ground is the AI revenue engine for consumer brands. We uncover untapped revenue by automating high-performance email, SMS, and on-site experiences that convert shoppers into lifelong customers. We help brands go from “blast-and-pray” to predictive and precise—without needing to lift a finger.

We power 100+ brands and process over 4 billion data points monthly to drive conversion, retention, and growth. Backed by world-class investors including Techstars, Ulu Ventures, Female Founders Fund, and top-tier angels, Ground is building the future of AI-first commerce.

Our Mission: Elevating businesses worldwide by uncovering their hidden potential

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About the role

Ground is on a high-growth trajectory, and we’re looking for a passionate, ambitious Growth Marketer to help us scale to new heights. If you're eager to make a real impact at a fast-growing startup and thrive in a high-energy environment, this is your chance to be part of something big. Let’s build the future together!

You’ll enjoy the freedom and autonomy to tackle both technical challenges and strategic opportunities head-on, all while representing Ground at exciting in-person meetings, industry events, and fun-filled happy hours. If you’re passionate about making a tangible impact in a dynamic environment, this role is your chance to shine!

What You’ll do:

• Own the entire inbound growth funnel: Drive qualified traffic, convert visitors to leads, and turn MQLs into SQLs with sales alignment.
• Launch & optimize paid acquisition: Google, Meta, LinkedIn, retargeting—testing into CAC-efficient performance channels.
• Campaign strategy & execution: Drive full-funnel campaigns around launches, seasonal themes, automated flows, and product updates.
• Website & landing page CRO: Work with product/design to optimize conversion paths, CTAs, and forms.
• Analytics & funnel reporting: Own attribution tracking, build dashboards, and present growth insights to leadership weekly.
• Experimentation: Design and run A/B tests across ads, landing pages, email captures, and CTAs. Experiments may also include growth loops across referral programs, and other workstream support alongside community and partnerships
• Own content creation and distribution: Create and distribute top-performing assets and improve organic visibility.
• Integrate with sales: Partner closely with AEs and SDRs to align MQL/SQL handoff and feedback loops.

🗽 This is an in-person role in NYC, and we welcome candidates who are looking to make the move to the city!

What you should have:

We’re a dynamic team of passionate, driven individuals on a mission to reshape the way consumer companies grow and scale - helping them unlock their hidden potential. If you’re eager to be part of something game-changing and thrive in a fast-paced, high-impact environment, you’ll need these key traits:

• Required: ✨✨ High energy, positive, dynamic, strong work ethic, resilience, and humble eagerness to learn ✨✨
  • In this role, you will be tested to your limits and you will have to not just work hard but humbly accept when you fail, take feedback from the team, and exhibit strength. You are HUNGRY, HUMBLE, and ELEVATE those around you while crushing goals.
  • Bias toward action: You move fast. You don’t wait for permission or perfect data. You test, learn, and iterate with urgency.
  • Demand gen: Has deep demand gen experience (paid + organic), but is excited to roll up their sleeves across content, web, lifecycle, and brand.
  • You’re data-obsessed: You run your own queries, interpret dashboards, and can tell a story from the numbers. You ask yourself “WHY” relentlessly.
  • Customer-centric: You care about what makes our ICP tick. You write copy and build campaigns that connect with actual human pain points

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• Startup lean mentality: Scrappy, and the ability to make do without much support, resources, budget, etc.
  • Acts like a founder - Comfortable building from scratch, figuring out what's broken, and doing whatever it takes to hit growth targets.
  • You thrive working in a fast-paced environment, with little instructions, and get the job done no matter what. You like to own, you don’t rent.
  • You strive for excellence in every aspect of your work - you take big swings, take ownership of your outcomes, and overdeliver on your goals.
  • Coachable. You have a can-do attitude and are known to excel under pressure