About Ground

<aside> 💡 What we do: Ground is an AI-enabled platform that uncovers untapped revenue for next-gen consumer companies. We’re creating an ecosystem that reshapes how businesses grow and scale. At Ground, we are reimagining and building the future of growth for the next million consumer businesses changing the world.

From the tools, community, and resources needed to help businesses around the world achieve their visions at scale, Ground powers the experiential consumer. From services, experiences, to product businesses, Ground serves 100+ companies processing over 4 billion data points monthly, in order to add new customers, convert bounced visitors, and predict next purchases for hyper retention.

Who we are: We’re supported by great customers and investors, having raised from world class investors such as Techstars, Ulu Ventures, Female Founders Fund, Transpose Platform, and amazing angels who have built and backed many unicorns.

Our Mission: Elevating businesses worldwide by uncovering their hidden potential

www.joinground.com

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This is an incredible opportunity where you will be working directly with the founding team. You will be amongst a world-class team with experience from BCG, early investors in Y Combinator, early NuBank (NYSE: NU), Zendesk, Hims & Hers, and many more. This is the first marketing hire after the founder CD.

The Ground AI team has built numerous consumer companies, including a couple of unicorns. 👀Despite Ground being a B2B SaaS, we operate more like a consumer company and are driven by the very best: our customers. Ground customers includes some of the world's most innovative consumer companies. In this role, your voice and style will be experienced in front of thousands of consumer companies, including major brands like Disney, Equinox, and Sephora. This is an opportunity to push the boundaries of your creativity in the dynamic and fast-paced environment of a startup. Sink of swim, baby…or something like that.

What will you do?

🧠 Orchestrate

Content strategy

• Work with Ground’s Creative Director to design content marketing strategies across channels
• Undertake content marketing initiatives to achieve business targets
• Create an editorial calendar, execute, and ensure that deadlines are met across channels (email marketing, blog, and social media including LinkedIn and Twitter/X)
• Design marketing experiments through channel testing (i.e. UGC, influencers, community testing, creative growth experiments, etc.)

🎨 Create

Content creation

• Produce high-quality and engaging content (written, photos, videos) by collaborating within cross-functional teams, including designers and subject matter experts, to ensure content is accurate, on-brand, and meets project deadlines
  • Create and manage content distribution channels, including email newsletters, social media accounts, and third-party platforms, to increase reach and engagement
• Own end-to-end content projects, such as, Grounded Insights, the interview series with the world’s most influential consumer leaders, and Ground’s weekly email and blog newsletter
• Create and manage email marketing as a channel including automated flows and campaigns to support Sales and Customer Success business goals
• Engage via social media with customer accounts (brands) supporting their work on behalf of Ground

📈 Analyze