About Ground

<aside> 💡 What we do: Ground is an AI-enabled platform that uncovers untapped revenue for next-gen consumer companies. We’re creating an ecosystem that reshapes how businesses grow and scale. At Ground, we are reimagining and building the future of growth for the next million consumer businesses changing the world.

From the tools, community, and resources needed to help businesses around the world achieve their visions at scale, Ground powers the experiential consumer. From services, experiences, to product businesses, Ground serves 100+ companies processing over 4 billion data points monthly, in order to add new customers, convert bounced visitors, and predict next purchases for hyper retention.

Who we are: We’re supported by great customers and investors, having raised from world class investors such as Techstars, Ulu Ventures, Female Founders Fund, Transpose Platform, and amazing angels who have built and backed many unicorns.

Our Mission: Elevating businesses worldwide by uncovering their hidden potential

www.joinground.com

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This is an incredible opportunity where you will be working directly with the founding team. You will be amongst a world-class team with experience from BCG, early investors in Y Combinator, early NuBank (NYSE: NU), Zendesk, Hims & Hers, and many more. This is the first marketing hire after the founder CD.

The Ground AI team has built numerous consumer companies, including a couple of unicorns. 👀Despite Ground being a B2B SaaS, we operate more like a consumer company and are driven by the very best: our customers. Ground customers includes some of the world's most innovative consumer companies. In this role, your voice and style will be experienced in front of thousands of consumer companies, including major brands like Disney, Equinox, and Sephora. This is an opportunity to push the boundaries of your creativity in the dynamic and fast-paced environment of a startup. Sink of swim, baby…or something like that.

What will you do?

1. Influencer Outreach Reach out to influencers in our space for potential collaboration with Ground.
2. Sales Development Representative (SDR) Find client leads and schedule initial calls with Ground. | | Product | Product Marketing • Research and map out product marketing strategies of best-in-class SaaS startups (Superhuman, Calendly, Klaviyo, Gorgias, etc) • Identify areas of improvement for Ground + draft email marketing campaigns (you may need to work with different tools such as Flodesk, Klaviyo, Figma) Customer Success • Research and map out the questions that Ground frequently receives from our customers. • Create a “Get Started” page on Ground’s website to clarify common questions and concerns. • Create a database of examples of flows for the different features Ground offers  A/B Testing • Leverage social media such as Reddit, TikTok, Instagram to test various messaging and value propositions Data Analysis • Perform cohort analysis and build a retention table • Build a dashboard of the main SaaS metrics | | Marketing | Social Media • Engage on different social media platforms • Amplify Ground’s brand • Find different communities where Ground can grow its presence (Reddit, Discord, TikTok, different online communities) |

You are…

• Digitally extroverted. In other words, you build relationships with people on the internet effortlessly, and your personality shines online just as well as offline.
• Excellent verbal, written, and design communication: You know how to adapt brand voices knowing how to break down complex and (boring, oops!) concepts like AI and B2B SaaS for anyone to understand.
• Quick Learner. Multi-talented. You learn quickly, you act on your curiosity and have incredible rigor, focus, and organizational skills. You are able to figure things out with little guidance and instructions.
• You’re a visionary leader. You have big ideas and understand how to bring them to life through your work. You don’t just follow the herd of ‘B2B SaaS’ but have a point of view on how to ensure Ground AI achieves its mission while inspiring your team, consumer companies…and the world.
• Scrappy, humble, hungry, will do whatever it takes!!! You’re able to make something look and feel amazing with very little resources.

<aside> 💡 Company values:

• Ubuntu: “I am because we are”
• Excellence through intellectual humility
• Move with urgency and focus
• Challenge limits and think critically
• We value differences </aside>

We keep a lean team, and this is a rare opportunity to join us in building a generational company - you'll learn a lot, build cool products, and grow as our company scales! We love having many voices and diverse backgrounds shape our work and culture. Most importantly, if you like fast growing growth curves… you will soon be celebrating and be part major milestones in coming months! 💸🚀📈